Posted on 23 Jan 2017
Sometimes we hear things stated often and loud enough that we assume they’re true without verifying the authenticity. The “5 second rule” is one of these statements. Drop food on the floor and someone will say, “5 second rule”. And many people have believed and followed this statement as fact. A new study indicates that this rule is a fallacy (1). Small business owners can’t afford to make the mistake of putting faith in ideas that are really fallacies. We would like to cover a few of these common misunderstood concepts.
We hope this article helps you to challenge conventional business wisdom. Building a successful, sustainable business is definitely not conventional in today’s world. Stay tuned and stay in touch by following us on Facebook.
(1) “The ‘five-second rule’ for eating food? Scientists just demonstrated how gross it is.” Ben Guarino, The Washington Post, September 13, 2016.